Content authoring
Content creation is often used in marketing, but can also be a task assigned to a role within a product team. Content creation involves defining a content strategy, the writing or creation of the content or media for a product. The person who authors the content is responsible for making sure that content is accessible to people with disabilities. Content creation extends to roles specific audio and video media production. These begin with the writing of scripts but can extend to the production of the media files or support of live streaming content.
Content authoring Part of the Author role group
Key deliverable examples:
- Body copy
- managed content
- scripts
- taxonomies
- writing guidelines
- media files including PDF, audio and video
Tasks include:
- Content authoring
- media and documentation creation
- content strategies definition
Example job titles for this role:
- Content Strategist
- Content Creator
- Content Designer
- Content Author
- Digital Copywriter
- UX Writer
- Content Producer
- Technical Writer
- Script Writer
- Video Producer
- Podcast Host
Role group description:
This role includes content strategy and content authoring, including audio/video production. Responsible for creating all text presented by the deliverable in all forms (HTML, audio, video). Defines or selects the standards the content should meet and processes for its review and preparation.
This role description is adapted from the W3C WAI Accessibility Roles and Responsibilities Mapping (ARRM). You are welcome to use this information as is, or change it for your situation.
Resources and guidance
Coming soon! Currently no content has been assigned to this role. Once content is tagged with this role, it will be listed on this page.
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